This was Accor’s inaugural Food & Wine Festival that lasted over 9 days and across 40 restaurants and bars.
CHALLENGES:
– To create a cohesive campaign that would create buzz
– Be noticed in a very competitive and crowded marketplace
SOLUTIONS:
– To cut through the noise, we worked with the client and decided on the direction to use the actual hotel personnel to front the campaign rather than just highlighting the food
– The hotel personnel then posed with their trade tools in a personal and unique way
– That way, it is more than just food; we are celebrating the hands that prepare it
