CHALLENGES:
– To create attention-grabbing visual assets that inform hotel guests of their chance to win all-expenses paid tickets to attend the UEFA Finals in Cardiff, UK
– To have an instagrammable area
SOLUTIONS:
– We produced 3-D acrylic desktop standees that were placed on each check-in counter
– We placed a simpler 2-D version with the same message on the desk in each room
– In the lobby, we fabricated a scaled down version of a football pitch (with faux grass) and the stadium backdrop for selfies and wefies
– Baseball caps were also made to be given out as participation gifts to the guests
ClientMastercard x AccorServicesBranding | Marketing | Trade Dressing | Visual/Print
